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Ian Dodds Consulting’s (IDC) Monthly Best Practice: Feb 2014

Building Great Teams by developing interactive effectiveness reinforced by drumnosis

In my June blog last year I explained how research had demonstrated that the biggest barrier to being a great team is interactive effectiveness. Indeed, I mentioned that in an article ‘The New Science of Building Great Teams’ the author and researcher, Professor Alex “Sandy” Pentland, MIT, concluded that interactive effectiveness was more important than skill, intelligence and all the other factors combined that go into building a great team combined (Harvard Business Review April 2012).

IDC has been running workshops for many years on building great teams using our powerful interactive behaviours’ tool. However, over the last few months we have developed a new addition to the workshops and coaching we offer on this topic. This uses our tested and well-proven interactive behaviours tool which is highly practical and very effective at helping people develop the necessary skills for engaging with and having successful business dialogues with different people and in teams. However, to reinforce the learning and skills development from the interactive behaviours’ tool we have introduced the unique approach of drumnosis. This uses a combination of drumming and hypnosis approaches to increase participants’ uptake and retention of the interactive effectiveness skills. It also creates a memorable and deeply felt experience which will remain with participants long after the workshop is finished. This is achieved through acquainting participants with the interactive behaviours’ tool and drawing on neurological and psychological research that shows that drumming can heighten the understanding and retention of the approach.

As explained in the June 2013 blog, the interactive behaviours’ tool is based on research carried out by Terry Morgan1 and Neil Rackham which shows that any conversation can be categorised into around 15 different interactive behaviours. These fall into 2 types, which are concerned with ‘advocacy’, e.g. giving information, making suggestions, summarising, etc, and ‘enquiry’, e.g. seeking information, seeking suggestions, checking understanding, etc. It is the ‘enquiry’ behaviours which teams almost always need to develop to interact more effectively and enhance their problem solving capability by: listening to each other; exploring differing points of view; checking understanding; building on suggestions; etc. Moreover, the research showed that if more than 10% of all the behaviours practised in a meeting are checking understanding and summarising people go away from it with a better understanding of the issues and what actions are to be taken. Hence, the follow-up is enhanced.

We have now added drumming exercises to facilitate and increase understanding, uptake and retention. We also introduce participants to some neurological concepts such as how to adopt a relaxed mindset as opposed to a stressed one and self-hypnosis for enhanced learning.

The colleague who has helped me develop this unforgettable and highly effective workshop is Mark Smith, a clinical hypnotherapist who specialises in health and well-being. Mark is also Head of Drums and Percussion at Mashu studios.

If you would like to know more about this exciting new development do contact me for more information,

Dr Ian Dodds,


IDC Academy Online: http://idcacademyonline.com/

29 Jan 2014


1Terry Morgan is a consultant who works with IDC and has drawn on his research to help us develop our highly successful interactive behaviours’ approach.


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